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1 minute read
A customer facing display (CFD) is a tablet or monitor positioned at the point of sale (POS) facing the customer. A customer can view all crucial transaction details in real time, showing order information like items ordered, prices, discounts, taxes, and total amount due, but they can process payment and view current promotions.
When a customer facing display is set up with a restaurant POS, it can facilitate payment processing. It helps guide customers through the payment steps by showing the amount due, available payment methods and payment confirmation. With Cervion's CFD you will be able to securely and easily accept credit cards, mobile wallets, tap to pay, and cash.
Cervion's Customer Facing Display
How Restaurants Benefit with Customer Facing Displays
1. Improve Order Accuracy / Minimize Errors & Returns
Errors in restaurants are common and Incorrect orders result in wasted food, unhappy customers, and refunds. Customer-facing displays allow customers to see their order in real time, minimizing mistakes, reducing costly returns, and unhappy customers.
2. Faster Service
When guests can confirm their order in real-time and pay using the CFD, there is less back-and-forth between staff and guest. This leads to faster transactions, shorter lines, and less waiting during busy hours.
3. Increase Sales Through Promotions
Use customer facing displays to run promotions and suggest add-ons like drinks, desserts, or meal upgrades. For example, while the customer is viewing their order on the display, they might see a promo for adding a side of fries for just a dollar more. These subtle, well-timed suggestions can increase the average ticket size without the cashier needing to say a word.
4. Improve Trust & Transparency
With a strong reliance on digital payments, customers value security and transparency. A customer-facing display clearly shows every charge and discount applied, giving customers confidence in their purchases. This level of transparency not only builds trust but can also reduce disputes or confusion at the point of payment.
Customer facing displays can make a significant impact on profitability, operational efficiency and customer satisfaction, especially in a quick-service or counter service restaurant. By improving order accuracy, increasing sales, and speeding up service times, these displays are more than just an aesthetic upgrade—they're a powerful tool for optimizing your restaurant’s performance. It’s a small addition that can yield big results, leading to happier customers and increased profitability for your restaurant.
